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Blogs

Why You Shouldn’t Be Multi-Tasking

By Jody Long

It’s the last hole of the company golf tournament; your co-workers are all watching you. You’re trying not to concentrate on them, and trying to focus on the pin. It’s a simple game, right?... just put the ball in the hole. You start to swing. Are my knees bent too much? Am I over swinging? Are my shoulders lined up? Is everyone still watching? You take the swing, and land your ball right in the sand trap.

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Using Twitter to Promote Your Next Event

By Jody Long

When breaking news hits the internet, the first place it usually goes is Twitter. Why? Because it moves faster than any other form of social media out there. Twitter is all about sharing content, and sharing it quickly.

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Event Planner Terminology

By Jody Long

In the process of planning one of my very first meetings, a hotel event manager emailed me and said to sign the BEO and send it back to her. I knew she meant the attachment in the email, but had no clue what BEO stood for. The top of the form said BEO, but nowhere did it indicate the meaning. I reviewed it, sent it back, and quickly Googled what those three letters stood for in the event world. Since that day,  the term BEO, or “Banquet Event Order”, has been added to my vocabulary.

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Audio Visual Basics for Event Planners

By Jody Long

When it comes to Audio Visual, let's be honest, it can be very overwhelming if you don't have the most technical background. You may only need a flip chart and podium, but you may be planning a more elaborate event that calls for double screens, overhead projection, lighting and sound. Either way, you want your event to be professional, but also within your budget. So here are some basics for you to keep in mind for your next event.

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Using Email Marketing to Promote Your Events

By Jody Long

Why use it?

·         Allows you to stay in contact with customers and event attendees before, during, and after the event.

·         Allows you to invite them to future events.

·         Allows you to offer them other services or products.

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Using Facebook to Promote Your Next Event

By Jody Long

With over 1.11 billion users as of March 2013, Facebook is the world’s largest social media platform (source: Facebook, Jan. 1, 2014). To give you an idea of how big Facebook is, the same source indicated that 48% of users between the age of 18 and 34, check Facebook when they wake up.

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Tips for Creating a Fundraising Letter

By Jody Long

If you’re planning on raising money this coming year for your non-profit event, consider writing a letter to local businesses to help your cause. Fundraising letters can sometimes be viewed as impersonal, and similar to “mass emails”; but if they are written correctly they’ll be able to greatly help your fundraising efforts.

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Event Management Resources

By Jody Long

You’ve landed the job as an event planner. Great! But, now what? Are you the only planner at your company, and not part of a team that you can gain valuable event information from? Looks like it’s up to you to go out and get more training on your own. If you’re the type of person who loves to continue their education, and stay ahead of the game, here are a few resources for you as an event planner.

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Staying on Track with Your Event Budget

By Jody Long

Last minute expenses, wanting to impress your customers and guests; your event budget can get out of hand much quicker than you thought. First things first: If you’ve held this same event before, look at your budget sheet from last year and compare. Where could you make changes? Here are six ways that can help you to stay on track with your event budget.

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How to Reduce Your Paper Clutter

By Jody Long

Paper can be the most challenging area of any office. As an event planner, you want to be organized, efficient and able to find things quickly. Here are some ways that can help you conquer the stacks of paper piling up on your desk as well as slim down your filing cabinet drawers.

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Testimonials

The International Institute of Event Management® was founded with the belief that every student has the ability to achieve their full potential and be successful in their career. IIEM's scope is truly international and we're proud to have students in more than fifty countries across the world. Here are a few testimonials from our students in their own words.

International Institute of Event Management, Online Education, Campbell, CA

Blogs

  • Event Planning Contract
  • Running a Virtual Event
  • Most effective tips for meeting management to get fruitful results
  • Digital Workplace Innovation: Efficient Employee Onboarding Through Training Software
  • Five Tips to Planning a Successful Fundraising Event
  • 3 Simple Stress Management Techniques Every Event Planner Should Consider
  • 4 Useful Hacks To Ace Your Event Management Job Interview
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